Canada
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United Kingdom
NigeriaPeople are waiting, not driving
A salon chair, a clinic waiting room, a queue at a counter. People in these places have a few minutes and a screen in front of them. A roadside board gets a glance at highway speed.
Toronto & the GTA
Advertise on screens in Toronto from CA$3 a day
Put your ad on digital screens inside local businesses across Toronto, Mississauga, Brampton and the rest of the GTA. Pick the screens on a map, book by the day, and get proof that your ad played. No agency and no long contract.
- From CA$3 a day
- Booked by the day
- Proof of play
- CA$3a day to start
- 150+live screens on the network
- 8+industries hosting screens
- 99.9%platform uptime
Why screens inside local businesses work in Toronto
Toronto is expensive to advertise in. Billboards on the Gardiner and transit wraps are built for national brands with national budgets. A bakery in Scarborough or a new clinic in Etobicoke needs something smaller, closer to its customers, and priced like a small business.
Close to where people buy
Your ad plays in the neighbourhood where your customers already shop, eat and work out. A café can reach the gym two streets away without paying to reach the whole city.
A budget you can test with
Screens start at CA$3 a day. You can run a small test on a few screens, see what happens, and spend more only where it works.
How to book screens in Toronto, step by step
Everything happens in your browser. Most advertisers book their first campaign in one sitting.
Create an account
Sign up for VYPA Advertise. You do not need to own a screen, and you do not need an agency.
Pick screens on the map
Zoom into the neighbourhoods you care about and choose the venues. Filter by the kind of business.
Add your ad and dates
Upload your own creative or design one in the platform. Choose the days you want it to run.
Pay and go live
Pay in Canadian dollars. Once your ad is reviewed and accepted, it plays, and every play is logged.
Where your ad plays across the GTA
The VYPA network is made of screens in independent local businesses. Owners join as VYPA hosts and let local advertisers book time on the screens they already run.
Grocery and retail
At the checkout
Food stores and local shops, where every customer passes the counter. Good for services, apps and anything people buy on the way home.
Food and drink
Restaurants and cafés
Screens that already carry menus and specials. Diners sit and wait for food, so a short ad between menu slides gets seen.
Health and beauty
Waiting rooms, salons and gyms
Clinics, barbershops, salons and fitness studios. Long visits, the same people every week, and a screen in plain view.
Our network is growing across Ontario, with live screens in Mississauga and Brampton and venues across Toronto and the wider GTA. We do not publish a screen count for each city, because it changes as hosts join. The map inside VYPA Advertise shows every screen you can book today, with its venue and location, so you see exactly what you are buying before you pay.
What a Toronto campaign costs
Screens start at CA$3 a day and you book by the day. Here is what three common campaigns cost at the entry rate. Some screens may be priced higher, and you see the rate for each one when you book.
Test one screen
CA$21 / 7 days
One screen near your shop for a week. Enough to check your ad reads well on a real wall.
Book a test
Worked example below
One neighbourhood, one month
CA$90 / 30 days
One well-placed screen for 30 days, or three screens for 10 days. Same budget, your choice of reach or length.
Start advertisingA GTA push
CA$210 / 14 days
Five screens across Toronto, Mississauga and Brampton for two weeks, for a launch or an event.
Plan a campaignPrices shown are at the CA$3 a day entry rate and exclude tax. Advertising in Nigeria starts at ₦500 a day and is billed in naira. See VYPA Advertise for every market.
Worked example
A CA$90 campaign for a new café
Say you have just opened a café and want people within a few blocks to know. Here is one way to spend CA$90.
The plan
Open the map and find three venues within walking distance: a gym, a salon and a grocery store. Book all three for 10 days at the entry rate. That is 3 screens × 10 days × CA$3, or CA$90. Upload one clear image: your name, one photo of your best drink, and an offer.
How you tell if it worked
Put a code on the ad, such as "Show this screen for a free cookie", or a QR code that goes to a page only this ad uses. Count the redemptions. Check the proof of play in your dashboard to confirm the ad ran on each screen, then keep the venues that brought people in.
Screen ads work best as short, bold messages. Keep it to one idea, a few words people can read from across the room, and one thing to do next. If the ad needs a paragraph, it belongs on your website. Put the web address or QR code on the screen, not the paragraph.
What you get
Built for local advertisers, not media buyers
Pick screens on a map
See each venue and where it is before you book. Choose one screen or many.
Book by the day
Run for a weekend, a week or a month. Pay for the days you choose.
Proof of play
Every play is logged by the screen as it happens, so you can see where and when your ad ran.
Campaign insights
Track plays and estimated impressions from your dashboard while the campaign runs.
Upload or design
Bring your own ad, or build one in the platform if you do not have a designer.
Pause or cancel
Self-serve campaigns can be paused or cancelled in the platform. You pay for what already ran.
VYPA and other ways to advertise in Toronto
There is no single right channel. Here is how venue screens compare with the options most local businesses weigh up.
| Question | Large-format DOOH marketplaces | VYPA Advertise |
|---|---|---|
| Typical inventory | Billboards, transit, street furniture and office towers | Indoor screens in local venues |
| Self-serve booking | Yes | Yes, on a map |
| How you pay | Usually per play, rates by board type | By the day, from CA$3 |
| Proof it ran | Campaign reporting | Proof of play for every play |
| Run your own screens too | No | Yes, with VYPA Signage |
| Earn from a screen you own | Not for ordinary venues | 70% of net ad revenue |
If you need a billboard
Marketplaces such as CAASie are well built for roadside and transit boards, and you should use one if that is the reach you need. Our VYPA vs CAASie page sets the two side by side. VYPA large-format boards are live in Nigeria and coming soon in Canada, on our Out of Home page.
Flyers and social ads
Flyers get thrown out, and a social ad competes with everything else on a phone. A screen in a venue is physical, local and in front of people who are already out spending. Many businesses use screens alongside social ads, with the same offer on both.
Questions Toronto advertisers ask
More answers on the VYPA FAQ.
How much does it cost to advertise on screens in Toronto?
Screens on the VYPA network start at CA$3 a day, and you book by the day. One screen for 30 days at that rate is CA$90. Some screens may be priced higher, and you see each rate before you pay.
Can I choose which screens my ad plays on?
Yes. You pick screens on a map in VYPA Advertise. Each pin is a real venue, so you can choose the neighbourhoods and the kinds of business that match your customers.
Can I pick the time of day my ad plays?
No. Campaigns are booked by the day. Your ad plays in the screen's loop on the days you book, alongside the venue's own content.
How do I know my ad actually played?
Every play is logged by the screen as it happens. Your dashboard shows proof of play for each screen, so you can check where and when your ad ran.
Which parts of the GTA can I advertise in?
The network is growing across Toronto and the GTA, with live screens in Mississauga and Brampton. The map inside VYPA Advertise shows every screen you can book today.
Do I need to own a screen or hire an agency?
No. VYPA Advertise is self-serve and open to any business. You sign up, pick screens, add your ad and pay online.
What kind of ad can I run?
You can upload your own creative or design one in the platform. Every ad is reviewed before it runs, and ads that break our terms or a venue's standards can be rejected.
Can I cancel a campaign once it starts?
Yes. You can pause or cancel a self-serve campaign in the platform. You pay for the inventory that has already been delivered.
I own a business with a TV. Can I earn from it instead?
Yes. VYPA Host is free to join. Local advertisers book time on your screen, and you earn 70% of net ad revenue after processing fees, paid automatically every month or on request.
Keep reading
Get your business on screens across Toronto
Pick the screens near your customers, book the days you want, and see proof that it ran. From CA$3 a day.
VYPA Technologies Inc., Alliston, Ontario. Serving Toronto and the GTA.