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NigeriaThe board has to be able to answer for itself.
Outdoor is sold on trust and renewed on evidence. Every play is written down as it happens, on the board’s own local clock, and every board answers a heartbeat continuously — so “was it up, and did it run?” is a query, not an argument.
What one play leaves behind
The record is written by the player as the frame renders, not reconstructed later from a schedule. A schedule says what was meant to happen; a play log says what did.
Uptime is enforced, not just reported
A dark board that still accepts bookings is how an operator loses a contract. So the heartbeat is not only evidence after the fact — it is a gate before it.
The board reports in
Each player checks in continuously. More than 90 seconds of silence and the board is treated as offline everywhere in the platform at once.
Offline blocks approval
A campaign cannot be approved onto a board that is not answering — by the owner or by VYPA. You are told which board and why, rather than finding out at invoice time.
Time-critical sites are exempt
Event and live-event screens are deliberately outside the online check, because they are commissioned on the day and would otherwise be unbookable in advance.
What an advertiser gets back
- Proof of play — per-play evidence for the campaign, retained and exportable.
- Play logs — the raw record, board by board and day by day.
- Uptime over the flight — including any period the board was dark.
- Where it ran — the board, the site and its position on the map.
- Local timestamps — every time shown on the clock of whoever it belongs to.
Written for the person who will challenge it
These reports exist to survive an estate committee, a landlord audit or a brand’s media buyer asking for the month back. That is why the dark periods are on the report rather than netted out of it — a report that hides them is worth nothing the first time someone drives past.
What we do not claim to measure
Out of home has a long history of confident numbers with nothing underneath them. Here is the boundary, stated plainly, so nobody buys the wrong thing.
Measured
- Plays, durations and loop position, per board.
- Uptime and outages, from the board’s own heartbeat.
- Which creative ran, and when it started.
Declared, or not offered
- Audience figures are declared per site by whoever knows the traffic, and carried through reporting as an estimate. They are not sensed by the board.
- No store-visit attribution and no lift studies. We do not buy mobile location panels, so we will not sell conclusions drawn from them.
- No real-time bidding. Bookings are made and approved, not auctioned. If that changes it will be announced, not implied.
Why say this on a marketing page. Because a media owner is going to repeat these claims to their own client, and the first one that does not hold up costs them the account, not us. Everything above is either recorded by the platform or labelled as an estimate.
Put a board where it can prove itself
Pair a player, publish the loop, and the evidence starts accumulating from the first play.
Keep reading
The rest of the Out of Home section.