CAASie is a self-serve platform for buying digital out-of-home advertising on other people's screens. VYPΛ® lets you buy advertising too — and also run your own screens and earn from them.
CAASie does self-serve DOOH buying well. It has a large publisher network across Australia, the UK, the US and Canada, an interactive map for picking boards, transparent pay-per-play pricing with no platform fee or minimum spend, automated bidding and pacing, and live campaign analytics. If your only goal is to buy billboard and street-furniture advertising and you have no screens of your own, it is a legitimate and well-built option.
These are different categories of product, which is exactly the point of this comparison.
| VYPΛ® | CAASie | |
|---|---|---|
| What it is | Signage CMS + host network + ad marketplace in one account | Self-serve DOOH advertising marketplace |
| Buy ads on other venues' screens | Yes | Yes |
| Run your own content on your own screens | Yes — full signage CMS | No — not a signage CMS |
| Earn revenue from screens you own | Yes — you keep 70% of net ad revenue | Not offered to ordinary venues |
| Typical inventory | Indoor venue screens: retail, hospitality, beauty, fitness, clinics, offices | Billboards, train stations, bus shelters, street furniture, retail, gyms, fuel, medical, office towers |
| Signage pricing | CA$10 / screen / month, or CA$100 / year Nigeria: ₦5,000 / month, ₦50,000 / year |
Not applicable — no signage product |
| Advertising pricing | Campaign budget you set, on VYPΛ Advertise | Pay per play, rates vary by board type; no platform fee or minimum spend |
| Billing currency | CAD via Stripe, or NGN via Paystack for Nigerian accounts | Local currency of the market being bought |
| Markets | Canada and Nigeria for signage billing; advertising across our venue network | Australia, United States, United Kingdom, Canada |
If you own a screen, or could, the comparison stops being like for like.
On CAASie you are always the buyer. On VYPΛ® you can be the buyer, the seller, or both — enrol your screens, keep 70% of net advertising revenue, and spend some of it advertising elsewhere.
CAASie does not manage your own content. VYPΛ® is a full CMS first: playlists, layouts, scheduling, media library, remote monitoring across Android, Fire OS, Tizen and webOS, from CA$10 per screen per month.
Our network is built around indoor venues where people dwell — a salon chair, a gym floor, a clinic waiting room, a queue at a counter. That is different inventory from roadside billboards, and for many local advertisers it is closer to the point of decision.
A cafe advertising to the gym two streets away does not need a national billboard campaign. VYPΛ Advertise is built for that kind of hyperlocal buy, on screens in venues like yours.
No platform is right for everyone. Here is our honest read.
Yes, and some businesses reasonably would. Nothing stops you buying billboard inventory through a DOOH marketplace while running and monetising your own screens on VYPΛ®.
No. VYPΛ Advertise is open to any advertiser. Owning screens simply gives you a second, earning relationship with the network.
You set a campaign budget and choose locations, venue categories, dayparts and duration. See the Advertise page to start a campaign, and section 7 of our Terms of Service for how delivery, measurement and under-delivery are handled.
VYPΛ® is the only one of the two where the screen in your own venue can be an asset.
All trademarks are the property of their respective owners. Comparative statements reflect publicly available information as at 2 August 2026 and are provided for information only.
Canada
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United Kingdom
Nigeria