Out of Home

Your board is inventory. Run it like inventory.

VYPΛ now carries outdoor and large format screens on the same platform as the indoor network — but on the owner’s terms. You keep your rate card, your loop and your advertisers. We charge for the software, and take commission only on the demand we brought you.

For media owners See the rate card

Live in Nigeria and Canada. Boards from 6 m² upward.

On your own sales

commission. You found the advertiser, so you keep all of it.

On ours

10%

only when a VYPA advertiser books your board.

Boards per account

Unlimited

no cap. Each is priced on the ladder, not the headline.

What changes when the screen goes outside

A shop screen and a roadside board look like the same product and behave nothing alike. The difference is not size — it is who carries the sales risk.

You already have a sales team

A retail host has no advertisers, so VYPA finds every one of them and earns 30%. A media owner arrives with a book of clients and a rate card. Charging them the same way would be charging for work we did not do.

You already have a price

Outdoor rates are set by site, traffic and contract — not by a platform base rate. So there isn’t one. You publish your own slot price and VYPA sells against it.

Your clients want evidence

An estate committee or a brand’s media buyer will ask what actually played and whether the board was lit. That question is the whole reason a media owner needs software rather than a spreadsheet.

Five things happen to a board. You keep the first two.

Owning the inventory and owning the customer are the valuable parts, and they stay with you. VYPA does the parts that are software.

Fig. 01 The path a booking takes. Stage 2 is the only place VYPA earns, and only on the half of it we brought.

Three bands, set by lit area

Measure the width and height of the display with a tape and the band follows. Area is the classifier because it is objective, anyone can check it, and it tracks what a board earns.

Fig. 02 The three bands drawn to a common scale. The board on the left is a real one — a 4.6 m × 3.05 m estate gate screen at 14.0 m², which puts it in LF-1.

What we run outdoors

Any board that carries a player and can answer a heartbeat.

Estate gate boards

Residential and mixed-use gates, where the audience is a known, repeating community.

Roadside billboards

Arterial and expressway sites sold on traffic count and dwell.

Gantries & spectaculars

The largest sites, usually sold as a named asset rather than by the slot.

Forecourts & filling stations

Smaller outdoor boards with high frequency and a captive dwell time.

The player is not the constraint. A board runs on the same VYPΛ player family as the rest of the network — Raspberry Pi, Android, Fire OS, Tizen or webOS — feeding your existing LED controller over HDMI. If the board is already built, it does not need rebuilding.

Measure a board to price it

Record the lit width and height and the band classifies itself. Nothing is charged for the first 60 days a board is live.

Keep reading

The rest of the Out of Home section.

For media owners

How the platform works Inventory, loop yield, direct bookings and what happens to unsold slots.

Pricing

The Large Format rate card Every band, both markets, the ladder for extra boards, and the three protections.

Evidence

Proof and measurement What each play records, what uptime monitoring proves — and what we do not claim to measure.