Large Format Pricing — Out of Home

Flat where the cost is flat, proportional where the value is

The platform costs the same to run whether a board is sold out or dark, so that part is a fixed fee. Commission is the only part that moves, and it moves only with sales we made.

Fig. 05 The platform fee does not move with your revenue, because the software costs the same whether the board is full or empty. Commission does, because it is only ever charged on a sale we made.

The rate card

Per board, per month. Choose your market — the Canadian numbers are not the Nigerian ones converted, and neither will silently follow an exchange rate. Pay a year up front and one month comes off.

Band	Lit area	First board / month	Each board after
LF-1 Estate gate / forecourt	6 – 20 m²	₦120,000	₦48,000
LF-2 Roadside billboard	20 – 50 m²	₦200,000	₦80,000
LF-3 Gantry / spectacular	50 m² and above	₦300,000	₦120,000

Band	Lit area	First board / month	Each board after
LF-1 Estate gate / forecourt	6 – 20 m²	CA$400	CA$160
LF-2 Roadside billboard	20 – 50 m²	CA$650	CA$260
LF-3 Gantry / spectacular	50 m² and above	CA$950	CA$380

Why two price lists and not one with an FX rate. A Nigerian board and a Canadian board earn in different currencies against different rate cards. Both fees are set at roughly 6–7% of what a typical board in that market grosses — the proportion that stays defensible when an owner puts it next to their own revenue. Converting ₦120,000 would have produced about CA$100, a number with no relationship to a Canadian board earning CA$6,000 a month.

The ladder, worked through

The first board carries the account. Every board after it pays 40% of its band, so the per-board cost falls as the network grows. LF-1 boards, Nigeria:

Network size	Monthly total	Per board
1 board	₦120,000	₦120,000
5 boards	₦312,000	₦62,400
10 boards	₦552,000	₦55,200

Ten LF-1 boards come to ₦552,000 a month rather than ₦1,200,000 — ₦55,200 each.

Fig. 06 The ladder in one picture. Adding boards lowers the average cost of every board on the account, which is the point — listing more inventory should never be a reason to hesitate.

Four things that stop the fee hurting

The first 60 days are free

A board earns nothing while it is being surveyed, paired and filled. Billing starts when the board has had a fair chance to be sold, not when it is switched on.

Never more than 8% of takings

The fee is measured against that board’s own trailing gross. A quiet quarter shrinks the fee with it, so the platform cost cannot outgrow what the board earns.

In-store screens stay free

Hold both kinds on one account. Only displays of 6 m² and over are billed as large format; anything smaller is a retail screen however it is mounted.

Pay the year, get a month free

Settle twelve months of platform fee up front and one month comes off — a full year on the network for eleven months of fee. Commission is unaffected; it is still charged only on the bookings we brought you.

Why commission is 10% and not 15

Estate and landlord contracts cap what an operator may deduct from gross before the site takes its share. A typical tender permits “agency commission at standard industry rate, not exceeding 10%” and nothing else without express agreement. At 10% our commission sits inside a deduction the site has already accepted in writing. At 12 or 15 it becomes an unlisted one a committee can refuse — and we would be handing our own customer a reason to lose their bid.

Going lower buys nothing, because 10% was already inside the line.

Retail hosts are unchanged. On the indoor network VYPA finds every advertiser and takes 30%, and the screen costs the host nothing. That is the right trade when the platform is the entire demand engine. It is the wrong one when the owner brought their own.