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For media owners

You already sell the board. We sell the empty slots.

Most boards are not sold out. The gap between what a loop could carry and what it actually carries is the whole opportunity — and it is not a sales problem you can solve by hiring. It is an inventory problem.

Register your boards What it costs
Your own advertisers
0% commission
You sourced the sale, so none of it is ours.
Slots we fill for you
10% commission
Charged only on a booking VYPA brought to the board.
Boards on the account
Unlimited
Listing more inventory is revenue, not cost.

The loop is the product

A 90-second loop of 10-second slots gives every advertiser in it 40 plays an hour. Nine sellable slots is the number that keeps frequency worth paying for — past about two minutes each advertiser’s share of attention stops selling.

Direct 10s 0 Direct 10s 10 VYPA 10s 20 Direct 10s 30 Estate 10s 40 VYPA 10s 50 Direct 10s 60 VYPA 10s 70 Estate 10s 80 90s Repeats every 90 seconds · 40 plays an hour for every advertiser in it Sold by you - you keep 100% Filled from the VYPA marketplace - 10% Reserved, no charge You choose the loop length and the slot count. VYPA fills what you have not sold - it never displaces what you have.
Fig. 03  One loop on a live board. The four green slots are the owner’s own advertisers; the three blue ones were filled from the VYPA marketplace; two are reserved for estate notices at no charge.

Four things you get that a spreadsheet cannot do

Every board on one account, uncapped

There is no ceiling on how many boards you list. Each one is billed on the ladder, so a network gets cheaper per board as it grows rather than more expensive. You are paying per board because more boards is revenue for both of us, not cost.

Your rate card, your loop, your yield

You set the slot price, the loop length and how many slots are sellable. VYPA has no base rate to override you with, and reserved slots — estate notices, your own house creative — carry no charge.

Direct bookings at 0%

Record an advertiser you sold yourself and it runs through the same scheduling, the same proof of play and the same statement as everything else — with no commission, because we did not source it. Your own book stays entirely yours.

Marketplace demand for the rest

Advertisers already buying on VYPA see your board from the day it goes live. Anything they book pays 10% — and it is filling a slot that would otherwise have run a house creative for nothing.

Two prices, and the platform never confuses them

Which side a booking came from is decided when it is created and written onto the row. It is not inferred afterwards, and changing your rate card next month cannot reprice a campaign that is already running.

You sold it
You keep 100%
We sold it
You keep 90%
10%
Booking source stamped here You approve or decline Board plays slot by slot Proof recorded every play Rate applied the one frozen at approval Payout after month end DECIDED ONCE NEVER RE-READ Direct or marketplace is stamped when the booking is created, and the commission rate is frozen onto the row at approval. A rate card you change next month cannot reprice a campaign that is already running.
Fig. 04  The booking’s source is stamped once, at creation. Everything downstream reads that stamp rather than re-deciding it.

Getting a board live

Four stages. The order matters, which is why they are numbered.

1

Measure it

Lit width and height in metres. The area classifies the board into LF-1, LF-2 or LF-3 on its own — you are not asked to choose a plan.

2

Pair the player

A VYPΛ player behind the LED controller, on the network. It starts answering the heartbeat immediately, which is what later proves uptime.

3

Publish the loop

Set loop length, slot count, your slot price and which slots are reserved. The board becomes visible to VYPA advertisers the moment you do.

4

Load your own book

Your existing advertisers go on as direct bookings. From then on both sources schedule, report and settle through the same statement.

The first 60 days are free. A board earns nothing while it is being surveyed, paired and filled, so it is not billed during that window.

Put your first board on

Register the board, measure it, and see what band it lands in. Nothing is charged for 60 days.

Register your boards Talk to the OOH team

Keep reading

The rest of the Out of Home section.

Pricing

What a board costs Both markets, all three bands, and the ladder that prices boards two and up.

Evidence

What your advertisers get Per-play records, uptime evidence and the reports you can hand to a committee.

Overview

Back to Out of Home How outdoor differs from the indoor network, and which formats we run.