VYPA Takes Digital Signage to the Streets

How do business owners view digital signage? And in a world dominated by social media, is online publicity more effective than offline advertising?

We took the conversation to the streets and asked shop owners two simple questions:

Have you heard of VYPA Digital Signage?

Online or offline publicity—which is more effective?

Their responses offered different perspectives on how businesses think about reaching customers and getting noticed.

For VYPA, the conversation goes beyond choosing between online and offline. Visibility works best when your message reaches people where they actually are.

That is the idea behind VYPA: helping businesses use digital screens to put their products, services and messages in front of real audiences in real-world locations.

Watch the video across our social media platforms @vypasignage and @vypanetwork to hear what the business owners had to say.

VYPA — More Visibility for You.