When One Artiste Can Cost ₦200 Million: The Changing Economics of Comedy Shows

Nigerian comedian AY Makun recently revealed that some artistes now charge as much as ₦200 million, ₦120 million and ₦80 million to appear at comedy shows.

His comments highlight how expensive live entertainment has become. Beyond artiste fees, organisers also have to cover venues, production, sound, security, publicity and, importantly, screens and digital displays.

For event organisers, screens are more than decoration. They can display event information, sponsor messages, adverts and promotions, keeping audiences engaged while creating valuable advertising opportunities.

This is where VYPA comes in. With its digital signage solutions, event organisers can put their screens to work while giving brands an opportunity to get seen by the crowd.

The entertainment industry is getting bigger. Events are getting more expensive. Every screen now has an opportunity to work harder.